Haleema Ahmed (RED)

Born Haleema Ahmed on May 24, 1992, in Freetown, Sierra Leone, RED is a multidisciplinary artist whose creativity knows no limits. Her journey began in the world of marketing, where she honed her eye for storytelling and brand identity. In 2021, she took a bold leap of faith and founded her own clothing brand, Leechan, blending fashion and self-expression into wearable art.

Now, RED channels that same creative fire into her music and visual art – crafting a universe where style meets soul. Her sound is a reflection of who she is: bold, emotional, and unapologetically authentic. Every lyric, color, and rhythm carries pieces of her story – the highs, the heartbreaks, and the beauty of her culture.

More than just an artist, RED is a voice for individuality. Through her art, she invites people to embrace their truth, take risks, and find power in vulnerability. Her work is a love letter to Sierra Leone – its rhythm, its resilience, and its ever-evolving spirit.